Aroma billboards

Marketplace's report "Relax and breathe in the fresh . . . marketing" from 25 Oct. 2006 talks about a company which I would say is in the neuromarketing business sells aromas to companies wanting to draw customers in.

Two statements stayed with me:

Smell being the sense most closely tied to memory...

The problem with all of this for me is that we think we're above these primal, biological responses to our environment. That we're more intellectual than that. But we're not. And marketers know we're not, and now we know they know it and yet we're still . . . vulnerable. But David van Epps says ambient scent isn't any different than ambient music or ambient lighting. And that business owners have a right to control their environment.